Invitation to Participate in Unique Web Usage Study

Asa — Wed, 10 Jun 2009 05:05:33 +0000

We are happy to announce that all existing, and prospective, WebSpy clients are presented with a unique opportunity to participate in a workplace internet leisure browsing (WILB) study carried out by Dr Brent Coker from the University of Melbourne.

Dr Brent Coker is seeking organizations who would be interested in participating in a study to examine how WILB affects their employees’ productivity. Initial evidence from Dr Coker’s research suggests WILB in certain circumstances can result in improved productivity.

Participating in this research will offer organizations a chance to understand the extent to which their employee productivity is being affected by WILB. The degree to which organizations participates is optional, though the research may include analysis of data before and after internet access was controlled, or employee/supervisor interviews/surveys and analysis of employee performance data after internet access was monitored (e.g., using WebSpy).

This research is to be completely anonymous; data will be de-identified before analysis, and is subject to the privacy conditions provisioned in the University of Melbourne research statute. University of Melbourne ethics approval (#0828412.1) has been granted for this research.

We strongly encourage our clients to get involved in this unique opportunity to get a concrete insight into how WILB affects their organization’s operations specifically and:

Get a better understanding of your employee’s loyalty and motivation to excel in the workplace.
Proactively take measures to create a more harmonious and productive working environment.
Use Dr Coker’s expertise and findings to ensure your Internet investment is used to its full potential.

To find out more information or to register your interests to participate in the study please contact:

Dr Brent Coker
Department of Management and Marketing
Level 9, 198 Berkeley Street
The University of Melbourne Victoria 3010 Australia
Tel: +61-3-8344-1933�
Fax: +61-3-9349-4293
Email: bcoker@unimelb.edu.au

Read “Freedom to Surf” media release from the University of Melbourne
Read WebSpy’s media release discussing findings from previous study

WebSpy Blog» University of Melbourne – WebSpy Blog

Invitation to Participate in Unique Web Usage Study