The year was 1996 and young(ish) CEO, Jack Andrys, was racking his brain to come up with the perfect name for his business. It was the early stage of the Internet evolution with a shy number of 36 million users, 0.9% of the population. Not much compared to today’s staggering number of 1,596 million users, 23.8% of the population.

The concern for Internet misuse and costly drawbacks in the business arena were gradually rising and proactive Jack could already visualize an increasing need to monitor organizational web resources. Back then the software focused solely on analyzing and reporting on log files produced by proxy servers. Names such as Proxy Analyzer, Log File Reporter, Proxy Log Hog and Web Analyzer entered Jack’s brain but were quickly dismissed. He needed something better, something with more impact, a name that would draw attention, a descriptive name without the dullness, one name that could encompass the software’s functionality and create a conceptual understanding of what the company was all about….one name to rule them all…
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