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	<title>WebSpy Blog&#187; Blue Coat &#8211; WebSpy Blog</title>
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		<title>Website Categorization &#8211; Assessing Productivity</title>
		<link>http://www.webspy.com.au/blogs/index.php/website-categorization-assessing-productivity/</link>
		<comments>http://www.webspy.com.au/blogs/index.php/website-categorization-assessing-productivity/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 07:46:02 +0000</pubDate>
		<dc:creator>Asa</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Aliases]]></category>
		<category><![CDATA[Blue Coat]]></category>
		<category><![CDATA[FTMG]]></category>
		<category><![CDATA[IronPort]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[security vendors]]></category>
		<category><![CDATA[TMG]]></category>
		<category><![CDATA[website categorization]]></category>

		<guid isPermaLink="false">http://www.webspy.com.au/blogs/?p=1777</guid>
		<description><![CDATA[Security and Threat Management solutions, such as Microsoft Forefront TMG, IronPort and Blue Coat, use predefined URL categorization to simplify blocking and filtering management. Different security vendors have different ways of categorizing websites but it generally involves referring to a gigantic, regularly updated database of millions of websites sorted into 50-100 relevant categories.
Majority of security [...]]]></description>
			<content:encoded><![CDATA[<p>Security and Threat Management solutions, such as <a href="http://www.webspy.com.au/vendors/microsoft-ftmg/default.aspx">Microsoft Forefront TMG</a>, <a href="http://www.webspy.com.au/vendors/ironport/default.aspx">IronPort</a> and Blue Coat, use predefined URL categorization to simplify blocking and filtering management. Different security vendors have different ways of categorizing websites but it generally involves referring to a gigantic, regularly updated database of millions of websites sorted into 50-100 relevant categories.</p>
<p>Majority of security vendors will give you a high level overview of the categories, such as Sports, Shopping, Online Community, Streaming Media, Employment and Gambling, but rarely provides intuitive ways to further investigate the traffic going to the sites within these categories. The nifty thing about WebSpy&#8217;s solutions is that, as long as categories are logged, you can use WebSpy to analyze web browsing in relation to these categories and get a much clearer overview of your organization&#8217;s web usage.</p>
<p><span id="more-1777"></span></p>
<h2>Classify Productive &#038; Unproductive Categories</h2>
<p>Assessing productivity in relation to predefined categories is what I would like to focus on today. I have imported and run an analysis on <a href="http://www.webspy.com.au/vendors/microsoft-ftmg/default.aspx">TMG logs</a> using WebSpy Vantage. As previously mentioned, you can import logs from any security device <a href="http://www.webspy.com/resources/logformats.aspx">we support</a> &#8211; if the information is in the log file WebSpy can report on it. </p>
<p>TMG logs contain information whether traffic has been &#8216;Allowed&#8217;, &#8216;Denied&#8217; or &#8216;Failed&#8217;. Using WebSpy Vantage you can easily drill down further into this information. For example, let&#8217;s say I&#8217;m interested in having a look what categories have been allowed, i.e. not blocked, I simple expand the &#8216;Allowed&#8217; node and click &#8216;URL category&#8217;. </p>
<p><a href="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/categories1.png" target="_blank"><div id="attachment_1812" class="wp-caption aligncenter" style="width: 310px"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/categories1-300x249.png" alt="" title="categories" width="300" height="249" class="size-medium wp-image-1812" /><p class="wp-caption-text">Allowed Categories - Click to Enlarge</p></div></a></p>
<p>This information is great but it doesn&#8217;t tell us anything about productivity. WebSpy Vantage not only provides this assessment for your entire organization, specific department and individual users, but also gives you the ability to customize the categories that are deemed productive as this can vary wildly depending on the industry and organization.</p>
<h2>How?</h2>
<p>You use WebSpy&#8217;s Aliases feature to sort categories in relation to your organization&#8217;s view of their productiveness. Our software comes with a default list of aliases so you can either edit these or set up new aliases. I&#8217;ll take you through the process of setting up an Alias from scratch. </p>
<h3>1. Creating a New Alias</h3>
<ul>
<li>
Click on the Alias tab and select &#8216;New Alias&#8217; in the top left corner</li>
<li>Name your Alias something appropriate and provide a short description. I&#8217;ll name mine &#8216;Productivity&#8217;.</li>
<li>Make sure &#8216;Apply alias to selected summaries&#8217; option is checked</li>
<li>Click &#8216;Schema&#8217; to specify the log file type and scroll down to the bottom of the list to locate and select &#8216;URL Category&#8217;.</li>
<li>Tick the &#8216;Group unresolved into a single name&#8217; box and name it something appropriate. Let&#8217;s go with &#8216;Uncertain&#8217;.</li>
<p>&nbsp;</p>
<p><a href="http://www.webspy.com.au/blogs/index.php/website-categorization-assessing-productivity/createalias/" rel="attachment wp-att-1826"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/createalias.png" alt="" title="createalias" width="492" height="690" class="aligncenter size-full wp-image-1826" /></a></p>
</ul>
<p>&nbsp;</p>
<h3>2. Add Alias Groups</h3>
<p>Once an alias has been added, you need to add alias groups. You can have as many alias groups as you want but for this purpose it makes sense to have only two, &#8216;Productive&#8217; and &#8216;Unproductive&#8217;. There might be certain categories, such as &#8216;Education/Reference&#8217; or &#8216;Blogs/Wiki&#8217;, that might be difficult to correctly deem as productive or unproductive and you&#8217;d rather not specify. If this is the case you don&#8217;t need to add an alias group as it will automatically be created for any category that hasn&#8217;t been grouped under the other alias groups. Remember how we ticket &#8216;Group unresolved into a single name&#8217; and called it &#8216;Uncertain&#8217; before. </p>
<ul>
<li>
Click the Add Group button in the Groups task pad.</li>
<li>Enter the desired alias group name (Productive) in the &#8216;Key&#8217; edit box and click OK. Repeat steps for the &#8216;Unproductive&#8217; group.</li>
<li>At this stage you could also add items (categories) to your group but I&#8217;m going to show you another way of adding categories.
<p>&nbsp;</p>
<p><a href="http://www.webspy.com.au/blogs/index.php/website-categorization-assessing-productivity/aliasgroup/" rel="attachment wp-att-1831"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/aliasgroup.png" alt="" title="aliasgroup" width="363" height="405" class="aligncenter size-full wp-image-1831" /></a></ul>
<p>&nbsp;</p>
<h3>3. Add Categories to your &#8216;Productive&#8217; and &#8216;Unproductive&#8217; Alias Groups</h3>
<p>This is where customization really works its charm. What is deemed as unproductive at one company might be completely legit and considered productive at another. For example, in a recruitment company one could assume it would perfectly normal for employees to visit other employment sites but this could be considered personal and unproductive at a hospital or real estate agent.</p>
<p><a href="http://www.webspy.com.au/blogs/index.php/website-categorization-assessing-productivity/unassigned/" rel="attachment wp-att-1836"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/unassigned.png" alt="" title="unassigned" width="197" height="274" class="alignright size-full wp-image-1836" /></a></p>
<p>&nbsp;</p>
<p>There&#8217;s a few different ways of adding items to an Alias group. While still in the Alias screen you can click &#8216;Refresh Unassigned&#8217; in the top right part of your screen. Because you haven&#8217;t assigned anything yet all categories will be displayed. From here you can simply highlight the category group, for example &#8216;Unproductive&#8217; and Ctrl + click all categories you want to place in that group. Once you&#8217;ve selected your categories right click and select &#8216;Add to selected group&#8217;. Repeat the process to add categories to your &#8216;Productive&#8217; group.</p>
<p>Alternatively, you can go back to the &#8216;URL Category&#8217; listings in the &#8216;Summaries&#8217; tab and Ctrl + click selected categories, right click and select &#8216;Add to alias&#8217;, select your &#8216;Productivity&#8217; alias from the drop down menu and select the &#8216;Productive&#8217; or &#8216;Unproductive&#8217; group.</p>
<h2>4. Assess Productivity</h2>
<p>With aliases, groups and items set up you&#8217;re ready to assess productive and unproductive browsing. In the &#8216;Summaries&#8217; screen, left hand side under &#8216;Aliases&#8217;, simple select your &#8216;Productivity&#8217; alias and the URL categories will be sorted in accordance with your view of their productiveness. </p>
<p>&nbsp;</p>
<p><a href="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/unproductivevsproductive.png" target="_blank"><div id="attachment_1839" class="wp-caption aligncenter" style="width: 310px"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/unproductivevsproductive-300x228.png" alt="" title="unproductivevsproductive" width="300" height="228" class="size-medium wp-image-1839" /><p class="wp-caption-text">Productive vs Unproductive Browsing - Click to Enlarge</p></div></a></p>
<p>&nbsp;</p>
<p>You can also investigate further by, for example, drilling down to determine what unproductive categories are most popular, what are the most popular unproductive websites within those categories, what hours during the day majority of unproductive sites are accessed (you might have a policy that allows personal web browsing during lunch hours), and of course who spends the most time on unproductive websites within your organization.</p>
<p>&nbsp;</p>
<p><a href="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/unproductivesites.png" target="_blank"><div id="attachment_1842" class="wp-caption aligncenter" style="width: 310px"><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/07/unproductivesites-300x224.png" alt="" title="unproductivesites" width="300" height="224" class="size-medium wp-image-1842" /><p class="wp-caption-text">Top Unproductive Websites - Click to Enlarge</p></div></a></p>
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		<item>
		<title>3 Simple Reasons Why Resellers Want WebSpy</title>
		<link>http://www.webspy.com.au/blogs/index.php/3-simple-reasons-why-resellers-want-webspy/</link>
		<comments>http://www.webspy.com.au/blogs/index.php/3-simple-reasons-why-resellers-want-webspy/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 07:48:58 +0000</pubDate>
		<dc:creator>Asa</dc:creator>
				<category><![CDATA[Log File Analysis]]></category>
		<category><![CDATA[Microsoft ISA Server]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Astaro]]></category>
		<category><![CDATA[Barracuda Networks]]></category>
		<category><![CDATA[Blue Coat]]></category>
		<category><![CDATA[IronPort]]></category>
		<category><![CDATA[ISA Server]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[reporting problems]]></category>
		<category><![CDATA[resellers]]></category>
		<category><![CDATA[Sophos]]></category>
		<category><![CDATA[Squid Proxy]]></category>
		<category><![CDATA[TMG]]></category>
		<category><![CDATA[vendors]]></category>

		<guid isPermaLink="false">http://www.webspy.com.au/blogs/?p=1352</guid>
		<description><![CDATA[To set things straight from the get-go, this is not a plug about our partner program, margin structure or reseller support. All the ingredients necessary to bake a successful partner cake are present (and being improved&#8230;get ready for some exciting partner announcement in the coming weeks). No, this is simply a very factual overview of [...]]]></description>
			<content:encoded><![CDATA[<p>To set things straight from the get-go, this is not a plug about our partner program, margin structure or reseller support. All the ingredients necessary to bake a successful partner cake are present (and being improved&#8230;get ready for some exciting partner announcement in the coming weeks). No, this is simply a very factual overview of the Network and Security Industry, where majority of security vendors fall short and where WebSpy continues to save our resellers’ day.</p>
<p><span id="more-1352"></span></p>
<p>&nbsp;</p>
<h2>WebSpy’s Industry Fit</h2>
<p>WebSpy is a global leader in reporting and analysis on Internet activity when used in partnership with security vendors such as <strong>Microsoft ISA Server, Microsoft Forefront TMG, Cisco IronPort, Blue Coat, Sophos, Astaro, Barracuda, Squid Proxy</strong>, and <a href="http://www.webspy.com.au/resources/logformats.aspx">many more</a>. </p>
<p>Below image neatly summarizes how WebSpy report on log files from vendor devices in the Unified Threat Management (UTM) and Secure Web Gateway (SWG) sectors, and specifically focus on reporting and analysis on Internet activity aspects within the SIEM sector. </p>
<p><img src="http://www.webspy.com.au/blogs/wp-content/uploads/2010/04/webspy-industry-fit.jpg" alt="webspy-industry-fit" title="webspy-industry-fit" width="545" height="393" class="aligncenter size-full wp-image-1353" /></p>
<h1>THE REASONS</h1>
<p>&nbsp;</p>
<h2><strong>1. WebSpy Adds Value to Existing Product Portfolio</strong></h2>
<p>There’s a multitude of reputable, solid and reliable security vendors that frequently form a part of our resellers’ product portfolio. Their network and security devices do a great job providing network structure and actively protecting against security issues.  </p>
<p>However, analysis and reporting is not their forte, not their core, and more often than not reporting is only a feature within their complete network and security solution.</p>
<p><a href="http://en.wikipedia.org/wiki/Magic_Quadrant">Gartner’s latest Magic Quadrants</a> on SWG and UTM vendors (or “SMB Multifunctional Firewalls” as labelled by Gartner) clearly highlights the security vendor’s weakness in reporting. </p>
<p>Straight from the horse’s mouth, here’s some vendor reporting issues as highlighted by Gartner:</p>
<ul>
<li>“Lacking enterprise-class administration and reporting capabilities.”</li>
<li>“Advanced ad-hoc reporting features are lacking and custom reports are limited to filter settings on existing reports.”</li>
<li>“Reports are very basic, and there are only a limited number of pre-developed reports.”</li>
<li>“Per-user reports and forensic investigations are weak.”</li>
<li>“On-box reporting is very basic and requires Windows and SQL database licenses for the reporting server.”</li>
<li>“The number of canned reports is low and some reports do not have obvious features, such as pie graph options. Some customers complained about the scalability of the reporting interface.”</li>
<li>“Users describe the vendor’s reporting and alerting as difficult to use.”</li>
<li>“Although management is strong, users cite quality of reporting as a deficiency.”</li>
</ul>
<p>With this information at hand it comes as no surprise that resellers want WebSpy’s reporting solutions to complement and add value to existing Internet security devices and provide their clients with valuable, advanced, customized and scalable reports on the exact use of web servers, web proxy, servers, email server, firewalls, switches, routers, and spam and virus application.</p>
<p>&nbsp;</p>
<h2><strong>2. WebSpy Helps Generate and Facilitate SWG and UTM sales opportunities</strong></h2>
<p>You’ll be surprised by the amount of clients who base the decision of which Internet security device to purchase on reporting abilities.</p>
<p>WebSpy has a proven track record of assisting both Internet security vendors, such as IronPort, Microsoft ISA Server, Sophos, and their resellers in securing sales of their Internet security appliances. On numerous occasions our resellers have been able to secure deals, which could have been lost to a competing vendor/reseller, simply because they were able to throw advanced reporting into the mix.</p>
<p>&nbsp;</p>
<h2><strong>3. WebSpy Substantially Increase Sales Revenue through Add-On Sales</strong></h2>
<p>Our resellers have found that recommending WebSpy reporting with every Internet security and network installation gives them the ability substantially increase add-on sales revenue with limited efforts involved. </p>
<p>The fact we offer competitive upgrade rebates if a reseller’s client have already invested time and money in a competing third-party reporting solution, or on-appliance reporting, naturally makes the transition to WebSpy even smoother.</p>
<p>&nbsp;</p>
<p><strong>Not convinced? Have a look at these:</strong></p>
<ul>
<li><a href="http://www.webspy.com.au/isaserver/webspy-and-isa.aspx">10 Reasons to report on ISA Server using WebSpy </a></li>
<li><a href="http://www.webspy.com/vendors/ironport/">10 Reasons to report on IronPort using WebSpy</a></li>
<li><a href="http://www.webspy.com/vendors/sophos/default.aspx">10 Reasons to report on Sophos using WebSpy</a></li>
<li><a href="http://www.webspy.com.au/blogs/index.php/8-reasons-not-to-use-microsoft-forefront-tmgs-reporting/">8 Reasons NOT to Use Microsoft Forefront TMG’s Reporting</a></li>
</ul>
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		<item>
		<title>Universal Log File Analyzer</title>
		<link>http://www.webspy.com.au/blogs/index.php/universal-log-file-analyzer/</link>
		<comments>http://www.webspy.com.au/blogs/index.php/universal-log-file-analyzer/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 10:01:53 +0000</pubDate>
		<dc:creator>Asa</dc:creator>
				<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[WebSpy]]></category>
		<category><![CDATA[WebSpy News Update]]></category>
		<category><![CDATA[Blue Coat]]></category>
		<category><![CDATA[CHeckPoint]]></category>
		<category><![CDATA[IronPort]]></category>
		<category><![CDATA[ISA Server]]></category>
		<category><![CDATA[log file]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Novell]]></category>
		<category><![CDATA[Squid]]></category>
		<category><![CDATA[supported log file formats]]></category>
		<category><![CDATA[Universal Log analyzer]]></category>

		<guid isPermaLink="false">http://www.webspy.com.au/blogs/?p=1065</guid>
		<description><![CDATA[WebSpy analyze and report on different types of log files, from different types of network and security devices (such as web servers, web proxy servers, email server, event logs, firewalls, switches, routers, and spam and virus application), taking raw data and converting it into meaningful and  actionable information.
We take great pride in this versatility [...]]]></description>
			<content:encoded><![CDATA[<p>WebSpy analyze and report on different types of log files, from different types of network and security devices (such as web servers, web proxy servers, email server, event logs, firewalls, switches, routers, and spam and virus application), taking raw data and converting it into meaningful and  actionable information.</p>
<p>We take great pride in this versatility and the fact that our software is virtually vendor neutral, or universal. At the time of writing our software support 128 different vendors, and more than 250 log file formats. But what does all this actually mean?  What’s all this log file format gibberish and why is better to use a universal log file analyzer than a reporting solution that can only analyze a limited set of log files?</p>
<p><span id="more-1065"></span></p>
<p>Let’s break it down&#8230;</p>
<h2>What is a Log File?</h2>
<p>A log file is a set of data that is automatically created and maintained by a security or network device of activity performed by it.</p>
<p>Web proxy servers maintain log files listing details on every request, from outgoing traffic, made to the proxy server &#8211; who is accessing external sites, what sites are being accessed, when the sites were accessed, what page or search phrase referred the user to the sites, and the type and size of data downloaded from the sites. Email servers store log files containing data about the sender, the receiver, timing of delivery or receipt, subject line, and size of attachment. Firewalls, and other security devices, normally contain data about network activity and the external and internal traffic that has been blocked or filtered.</p>
<p>Log files contains bundles of information and are usually not very structured or easy to decipher. Here’s what a  log file can look like:</p>
<div id="attachment_1067" class="wp-caption aligncenter" style="width: 304px"><img class="size-full wp-image-1067 " title="logfile" src="http://www.webspy.com.au/blogs/wp-content/uploads/2009/12/logfile.jpg" alt="logfile" width="294" height="184" /><p class="wp-caption-text">Can you see the need for a log file analyzer?</p></div>
<h2>Who are the Network and Security Device Vendors?</h2>
<p>There’s a bunch of them to say the least. A recent WebSpy customer survey showed that Microsoft, Novell, Squid, IronPort, Blue Coat and CheckPoint were the top vendors whose products our clients wanted to analyze.</p>
<p>Checkout the whole list (128) of vendors we support at <a href="http://www.webspy.com.au/resources/logformats.aspx ">http://www.webspy.com.au/resources/logformats.aspx </a></p>
<h2>What is a Log File Format?</h2>
<p>When we state we can analyze more than 250 different log file formats we take into account the different log files formats produced depending on the vendors&#8217; product, product version and log type</p>
<p>For example: Microsoft develops products such as Exchange, IIS, Proxy Server and ISA Server. ISA Server comes in different versions (2000, 2004 and 2006). Each version can log and store different types of log files (file, MSDE Database and SQL Database). So, ISA Server MSDE Database 2004 is one log file format we support, ISA Server file 2000 is another.</p>
<h2>Benefits of a Universal Log Analyzer</h2>
<p>The 250 something log file formats WebSpy analyze and report on are simply the most common ones. It is very rare that we come across a client who need to analyze a log file that is not already on our list of supported log files. On the odd occasion this does occur, the client can simply request support for their specific log file format, our developers work their magic and wham – we support one more log file format.</p>
<p>Most competing log file analyzers are hard-coded to analyze a particular log file type. When this is the case their clients will need a different log analyzer to achieve each individual reporting requirement, increasing the time and costs involved to produce all the required reports.</p>
<p>WebSpy’s clients, on the other hand, reap the rewards of using one application to achieve all their reporting requirements, spending less on software maintenance, hardware and administration.<!--more--></p>
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